App Store Optimization (ASO) is for mobile apps. It is a process of improving the visibility of mobile app. ASO helps in improving the ranking of your app. If a company has a higher ranking in search results and top chart rankings, it will drive more downloads for an app. In other words: to truly optimize your app store page, you need to pay close attention to various aspects that will come into play during a potential user’s visit. Once your app is ready to go, you want to make sure people can find that app in the app store.
The title should be short and to the point. Make sure that it explains what the app does. The title should have the keyword used be you in marketing the app so that it is easier to improve the ranking in the future.
The logo should include the app icon so that people can recognize the app.
There are “applications” and there are “games,” which will help tell the type of application you are running. You also have to choose the right category. You can only choose one category, so if your app fits into more than one category choose the most relevant one.