PPC is a way with which we can buy visits on our site, rather than earning those visits organically. This can be done by bidding on keywords which best describe the company services or products.
Pay per click advertising is a way to get visitors when you need traffic to your website. Search engines like Google allow businesses to buy listings in their search results. These links appear along the non paid search results.There is an auction for the ads. The one who bids the most has a chance of ranking number 1 in sponsored results.
PPC is good as it will generate enough traffic on your website. Once you get the top place in the sponsored results, the potential customers will see you first.