Content marketing is creating relevant and valuable content with the objective of enhancing consumer behaviour. It is the art of communicating with your customers and providing knowledge to the prospect users. It is an ongoing process of making the buyers more aware of your product/ services.
The essence of this content strategy is the belief that if we, as businesses, deliver consistently, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Content marketing involves the creation and sharing of media and publishing content. The information can be presented in a variety of ways, including news, press release, question and answer articles, blogs, photos etc.
The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Here are some scenarios to demonstrate the mechanics.